Why Now May Be the Best Time to Rethink Second Home Ownership on Maui                

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By Dean, Cohana Homes

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Aloha friends,

I wanted to follow up on yesterday’s Maui update. As many of you know, the Maui County Council is actively debating a vote that could eliminate vacation rental rights for over 7,000 condominiums. It’s a hot topic—but let’s not miss the deeper issue hiding beneath the surface.

Is Vacation Rental Really the Problem?

Many assume that owning a second home on Maui means vacation renting is the key to financial sustainability. But the numbers today tell a different story.

Let’s say you’re only planning to use your Maui condo for three months a year. That means you’d need to rent it out for the rest of the time, just to offset the costs. And what kind of return are you really getting?

Right now, vacation rental owners are seeing just a 1–2% annualized return—barely enough to cover rising property taxes and skyrocketing insurance premiums. And with occupancy rates trending downward, the gap between income and expenses is growing.

So the real question is—what’s the better long-term solution?

A Smarter Path: Co-Ownership

At Cohana Homes, we think it’s time to rethink what second home ownership can look like—especially on Maui.

Take a $2 million condo, for example. What if you could form an LLC with three other like-minded owners? Suddenly, you’re only paying for the time you’ll actually use—roughly three months out of the year. You recover $1.5 million of your investment, and you’re only responsible for one-quarter of the ongoing expenses.

It’s smarter. It’s sustainable. And it just makes sense in today’s market.

We're Here to Help

If you're navigating the uncertainty around Maui’s rental regulations—or just trying to make a second home more financially viable—co-ownership may be the right answer.

At Cohana Homes, we’re not just selling real estate. We’re offering new ways to live, invest, and enjoy life in Hawaii.

🌴 Ready to explore what co-ownership could look like for you? Visit kohanahomes.com or contact us today.

Let’s rethink the way we own paradise—together.

Aloha,
Dean

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